Relay AI

https://www.cashfree.com/relay

Currently free for Cashfree merchants; outcome-based pricing planned

Failed Payment Retry — Automatically retries failed transactions without manual intervention
Abandoned Cart Recovery — Follows up with customers who left checkout incomplete, recovering lost revenue
COD Order Confirmation — Confirms cash-on-delivery orders before dispatch, reducing failed deliveries
Subscription Management — Handles subscription billing lifecycle: retries, renewals, churn prevention
Dispute Filing — Files payment disputes before deadlines, no calendar tracking required
Plain-Language Agent Configuration — Describe desired outcomes by prompt or voice, Relay builds the workflow
Two-Step Approval Gates — Merchant approval required before money moves and before customer contact
Action Visibility Dashboard — All agent actions remain visible to the merchant at all times
Cashfree Infrastructure — Runs entirely on Cashfree's servers, no external AI providers access transaction data
Pre-Trained on Payment Data — Agents trained on Cashfree's $80B+ annual transaction dataset for high accuracy

Execution layer, not just analytics: actually acts on payment issues rather than just flagging them
Pre-trained on Cashfree's payment data: high success rates and cost-efficiency from real transaction data
Plain-language configuration: describe the outcome you want, Relay builds the workflow — no complex setup
Two approval gates: merchant approval required before money moves and before customer contact
Privacy-first architecture: runs on Cashfree's infrastructure, transaction data not sent to external AI providers
End-to-end workflow ownership: retry failed payments, recover carts, confirm COD, manage subscriptions, file disputes
Launched GA September 2026: production-ready, not early access
Addresses a specific, high-cost problem: 60 hours/week of manual payment ops compressed to under 45 minutes

Currently India-focused (Cashfree RBI licenses): primarily relevant for Cashfree merchants, which are predominantly Indian SMBs
Claims not independently verified: the 60 hours to 45 minutes figure comes from Cashfree's own data
Outcome-based pricing coming: free now but cost model TBD as adoption increases
No external AI access: while privacy-preserving, limits integration options for merchants using other AI stacks
GA just launched: real-world reliability at scale still being established